Escada perfume Bar Rafaeli

Its official: the gorgeous Israeli-born model (and, might I add, lucky longtime girlfriend of Leonardo DiCaprio) has just been named as the face of Escada’s newest scent.

WWD reported that the campaign is being worked on already in Munich, where Bar is scheduled to meet with the brand on Wednesday.

Escada perfume

I don’t know much about the details of the fragrance or the packaging yet, other than that it is under the licensee Procter & Gamble and that it is set to debut this Spring in Berlin.

However, rumours are swirling about the theme of the Escada Sport fashion show being a modern fairy tale with a glacial-style setting which Bar will be attending. It sounds simply magical, doesn’t it?

Do you think Ms. Refaeli is the right fit for Escada?