maje

Alexa Chung

Alexa Chung Has Been Named The New Face of Maje

The trendy and wildly popular French High Street brand Maje announced early this morning that model, TV personality, British style icon of the year and one of London's hottest it girls, Alexa Chung, has been tapped as the face of their Spring/Summer 2013 collection.

The trendy and wildly popular French High Street brand Maje announced early this morning that model, TV personality, British style icon of the year and one of London's hottest it girls, Alexa Chung, has been tapped as the face of their Spring/Summer 2013 collection. Not only will Alexa model for the line, but she's also partnering with them on a project called, "Majed by Alexa Chung." Wow — all of a sudden they are a verb!

Through a competition on Facebook, three lucky winners from the UK, France and America will have the opportunity to fly to New York City and be styled (erm, "Majed") by Alexa for a photo shoot that will be shown in all Maje stores during Paris Fashion Week this coming February.

Sounds exciting and quite fun. Will you be entering the competition?

Fashion Flash

Alexa Chung Adds Maje to Her Resume

Maje threw a party in Paris last night to celebrate Alexa Chung, who has added the brand to her list of fashion campaigns.

Maje threw a party in Paris last night to celebrate Alexa Chung, who has added the brand to her list of fashion campaigns. The TV presenter is following in the footsteps of British model to watch Lara Mullen in becoming an ambassador for the French brand, and stars as the face of its Autumn 2012 campaign. The black-and-white pictures were shot by photographer Glen Luchford at the Porte des Lilas Metro station in Paris and present Alexa as a '60s film heroine. Maje's statement explained: "Elegant yet edgy, her attitude reflects a personality that is both glamorous and rock 'n' roll." Alexa herself said: "I am thrilled to be the face of Maje. It's a brand I love and wear, so to be asked was a huge compliment." The British style icon has previously fronted campaigns for Vero Moda, Madewell, Lacoste, Pepe, Superga, and DKNY Jeans. I love the black-and-white look of the campaign, what do you think of her latest role?

Shopping

Trend Alert: Crisp Collars For Autumn

Whether they're rounded as in a Peter Pan shape, pointy like a men's starched shirt, ruffled pearl or scalloped, one thing is for sure — collars on dresses and tops are all the rage for Autumn!

Whether they're rounded as in a Peter Pan shape, pointy like a men's starched shirt, ruffled pearl or scalloped, one thing is for sure — collars on dresses and tops are all the rage for Autumn!

I've got my eye on a few key pieces right now, but the front runner is this orange and grey Jouette Orange Top from Maje (€140). I think it would look cute with white jeans, black pants, or a dark denim wash. It could even work with a pencil skirt — ahhh, the possibilities are endless, which means I've just justified buying it!

Below are even more collar pieces for you to peruse. Leave a comment, and let me know what you think of this Autumn trend.

Sneak Peek

Maje Has Us Craving the Classics, With a Parisian Twist For Fall

Both modern and quintessentially Parisian-chic, designer Judith Milgrom delivers a classically luxurious Fall collection for the Maje label.

Both modern and quintessentially Parisian-chic, designer Judith Milgrom delivers a classically luxurious Fall collection for the Maje label. In a scarlet, navy, black, and gray primary palette of tailored pants, silky blouses, and plaid skirts, it's beautifully minimalist, then styled up with a few, trendier additions, like a great, furry white coat and a little red dress. It's perfectly on point: feminine in the most contemporary way, and more importantly — unbelievably wearable. Click through for a glimpse of the whole collection.



Source: Maje Has Us Craving the Classics, With a Parisian Twist For Fall

Shopping

Fab French Designer Pieces

All this talk of Paris Fashion Week has got me dreaming of French designer pieces.
Hot French Designer Fashion Pieces to Buy for Autumn Winter 2010

All this talk of Paris Fashion Week has got me dreaming of French designer pieces. There are so many hot Parisian based labels right now like Isabel Marant, APC, and Carven and also plenty of well establish brands which are still amazing like Chloe and Balmain. Click through to see ten on trend pieces which I'm lusting after this week and dreaming of wearing whilst strolling along the Champs-Élysées.