Natural Cosmetics started out as a niche area of the beauty market, but it looks like they're gathering steam as more of us wake up to their benefits.
by BellaSugarUK
Natural Cosmetics started out as a niche area of the beauty market, but it looks like they're gathering steam as more of us wake up to their benefits. According to recent reports its one of the fastest growing areas in beauty!
It makes sense. More and more, I am starting to question what goes in to the product I put on my face, and how eco-friendly it is.
It helps that there are also some seriously great products on the market now, too.
This month Bourjois is set to unveil an affordable natural makeup range. Inika, sold in the UK at Being Content, is storming ahead with its organic vegan range of covetable makeup.
Organic Pharmacy just launched its first organic mascara. Italian company Lepo also does a fabulous range of baked clay colour makeup and foundations made with shea butter and jojoba oils.
Most recently Aveda founder Horst Rechelbacher joined the lineup with Intelligent Nutrients, a plant-based beauty line which is set to be sold in Selfridges from Spring.