Fragrance is highly personal, and generally, as long as it smells good to you, there's no real "right" or "wrong." However, if you want to get the full experience of your favorite perfume and have it wear as beautifully as possible, there actually is an optimal way to put it on. To find out how, see our tips below. Read more

UK advertising censors weren't pleased with the way Dakota Fanning, 17, was shot for her new Oh, Lola! print campaign, and have duly banned the ad from appearing in magazines nationwide. "We considered the ad could be seen to sexualize a child," the Advertising Standards Authority said in its ruling, according to WWD. "We therefore concluded that the ad was irresponsible and was likely to cause Read more

It's been years in the making, and now Tory Burch is ready to launch her first fragrance. While exact details of the perfume are still being discussed, the juice will be developed in conjunction with Estée Lauder and will be "of great value at an accessible price," Tory Burch explained to WWD. She added, "For me, beauty was part of the plan since the beginning, especially fragrance . . . We Read more

Nicole Richie just inked a fragrance deal with New York company TPR (they're the people behind Oscar Blandi and Freeze 24/7 products), according to WWD. She's in good company, of course, given how many of her friends and acquaintances already have scents of their own; Paris Hilton and Kim Kardashian are just a couple of the names that spring to mind. In fact, Nicole's already inspired a beauty Read more

Ever wondered why other people are so bad at picking out perfume for you, or how you just instinctively know when a scent is "right"? New research from Charles University in Prague suggests that we pick scents to amplify our body odor, not cover it up. And since every person's BO is unique (like a grimy, noisome snowflake), other people tend to do a bad job of picking scents for us, while we Read more

Ah, the vicissitudes of perfume jargon. There's a surfeit of terms out there, but little explanation of what the heck any of it means. In a given department store, you'll find parfum, extrait de parfum, liqueur de parfum, eau de parfum, cologne, eau de toilette, body splash, aftershave, and the list goes on. And while they might all just seem like variations on the same thing, in reality, they Read more

We've already seen a behind-the-scenes look at the making of Emma Watson's new ad for Lancôme Trésor Midnight Rose, and now the short film has just been released. In it, Emma looks like a sylph who has just stepped right out of a Jean-Luc Godard film in 1960 — and, on her way, stopped by a John Hughes movie in the 1980s to borrow clothes, a soundtrack, and mood lighting. It's a fun Read more