Myla
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Fab Ad: Poppy Delevigne for Myla
Valentine's Day is just a few days away and designer lingerie surely makes the best gift. Myla are aware of this so chose February to launch their latest ad campaign starring Poppy Delevigne. She steps in to Lydia Hearst's shoes for the campaign which was shot by Vanina Sorrenti (sister of Mario Sorrenti).
Online Sale Alert: Myla
It's that time of year again when many stores are having a clear out of their early Autumn stock and getting ready for the party season with plenty of new glitzy frocks. Designer lingerie brand Myla (who can recently count Reese Witherspoon amongst their fans) are having a sale with up to 30% off lingerie.
The Ultimate Tease sale runs until 31st October and includes items from their Odette, Nicole and Valentina ranges.
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Beauty Byte: Amber Le Bon Models for Pantene Pro-V
Amber Le Bon is swiftly emerging as one of the hottest models around. She's already nabbed the cover of Tatler this month and today the starlet was unveiled as the new face of Pantene Pro V Volume & Body hair care collection.
For those who don't already know, Amber is the 20-year-old daughter of supermodel Yasmin and Duran Duran singer Simon Le Bon.
Beauty Girl Crush: Lydia Hearst New Face of Myla
American model Lydia Hearst has just been made the new face - and body – of luxury lingerie brand, Myla.
I love the modern take on retro beauty in this pic – with coiffed waves, that still look a little unkempt and bright red lipstick. Her 40s Hollywood makeup and pale skin are the perfect complement to the vintage, pin-up style underwear.
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Lydia Hearst Models For French Playboy
Socialite, model and occasional Gossip Girl actress, Lydia Hearst is just one in the latest line of model beauties to strip for French Playboy. The American is certainly used to showing off her body as she's also the face of the luxury lingerie label Myla. Following in the footsteps of Lily Cole and veteran supermodel Helena Christensen, Lydia features in the magazine's November issue.
Love it or Hate it: Lydia Hearst
Lydia Hearst was recently announced as the new face of Myla lingerie (you might recognise her from the series finale of Gossip Girl where she played an object of Chuck's affections) so it was quite fitting that she should host National Underwear Day. The events took place in New York and last night she hosted a party in this lace ensemble. The body hugging lace dress was revealing and unforgiving creating a distinct vampish look for Lydia and highlighting her porcelain skin.
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