My Wardrobe
Interview with MyWardrobe Founder Sarah Curran
Getting in to the business of fashion can be a tricky game, but even despite the recent financial problems MyWardrobe has gone from strength to strength. It has bagged several awards and reported record sales in December 2009. In this short interview, founder Sarah Curran talks to the Fashion Business Club about how she set up the company and gives a hint of what to expect to see in the future.
Ten Online Sale Bargains
Most major retailers have sales on this week. Most began after Boxing Day and there are some great bargains to be found. Whether it's new shoes, a Mulberry handbag, knitwear or a pretty party dress for New Years Eve, you're sure to find something that takes your fancy.
Online Sale Alert: My Wardrobe
With only a few days to go until Christmas, we have a very special festive treat for you! ShopStyle UK have teamed up with Mywardrobe to offer you an exclusive 30% off key items. For one day only (today) you can enjoy a special discount on items marked with a snowflake (all the pieces below are included in the sale).
Zoe & Morgan Target Breast Cancer
October is Breast Cancer awareness month and many designers are contributing to the cause. Zoe&Morgan have created three pieces for Breakthrough Breast Cancer where 20% of every sale is being donated to the charity.
My favourite piece is the swallow pink sapphire necklace (£125) which subtly features a pink stone – it's also available in silver.
Exclusive! My Wardrobe Pick Their Autumn '09 Fashion Buys
The new season is pretty much upon us, but before you hastily grab your credit card and hit the shops I have rounded up some advice for you. I have caught up with some fashion experts to bring you their Autumn must haves offering you a bit of guidance for you. First up is My Wardrobe's head buyer Joanne Watkinson with her tips for the new season.
On Our Radar: Olivia Rubin Frocks
If you're not already familiar with British born designer Olivia Rubin, then you soon will be. She only graduated in 2006, but has already developed a celebrity following that includes Fab favourite Cheryl Cole. Her Autumn womenswear collection is soon to be available online and includes cool frocks which are inspired by 1930's New York architecture.
Fab Worthy: Burfitt Kate Moss T-shirt Dresses
These Burfitt creations have been the talk of the town lately owing to the famous face drawn on to them. Kate Moss posed for Swedish designer Lovisa Burfitt who drew Kate as a clown, a court jester and as Charlie Chaplin.
My-wardrobe buyer Joanne Watkinson explained to Vogue, "The element that attracted the buying team to the Burfitt collection was the unique illustrations.
Glitterati: Gold Starfish Necklace
If you can't spend the whole Summer on the beach then Emilie Hagen's jewellery might help you along the way. The designer has created a cute starfish necklace that is sure to get you in Summer mood. Hagen usually creates long necklaces with nature themed pendants including leaves and sea creatures and this season there is a golden starfish (£108) in the collection.
Glitterati: House of Harlow
Pregnant Nicole Richie starred in the look book for her jewellery line House of Harlow. The brand is named after her first child and have been popular on both sides of the Atlantic. The pieces have now arrived at Mywardrobe making it easy for you to copy Nicole's bohemian style.
Fab UK's June Must Haves
If you were in the UK this weekend, I hope you managed to get outside and enjoy the sunshine! We don't get much reliable weather in Britain so as soon as the sun puts it's hat on we all run outside in our favourite beachwear and inevitably end up a little bit pink. This weekend I couldn't help but feel unprepared as I am yet to invest in some good swimwear.
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