Littlewoods has today revealed its latest celebrity collaborator in a photo shoot with Myleene Klass (and a cheetah). The real-life wild creature reflects the animal print in many of the pieces, including the standout Mixed Print Maxi Dress (£110) Myleene wore for the announcement. The British TV presenter already has a Mothercare babywear collection under her belt plus a nail line, and revealed her intention behind her first clothing collection for Littlewoods was to reflect the different roles of a working mum. She said: "This collaboration allows me to work with a brand which I have known and loved since childhood and it also lets me share my design ideas and bring them to life. I’m looking forward to inspiring others through my latest fashion collection." The next project between the new collaborators will be a lingerie and swimwear range. Shop Myleene's line below and tell me what you think!
Last year, Coleen Rooney was announced as the new face of Littlewoods and now she has turned her hand to designing for them too! The WAG has helped create a line of pieces that you would expect to see her in including coats, dresses and pretty tops. She commented, "I love fashion, shopping and everything about clothes so obviously I jumped at the chance to design my own collection." You can shop the range here, but tell me, are you interested in this collaboration?
Earlier this Summer, it was announced that Coleen Rooney was to be the new face of Littlewoods. The WAG and new Mum is perfect for the job as she is so easy to relate to and down to earth. Her first TV campaign is set to launch this evening and I just couldn't resist sharing it with you right now! Coleen looks in great shape in the campaign – especially in that peplum dress. This is Coleen's first TV commercial and it shows her whipping girls in to fashionable shape! I think it's a really fun advert, do you like it?
The WAG is to be the face of the Autumn campaign which launches later this month. She is set to become a "style ambassador" for the home shopping retailer and will appear in TV advertising. She commented, "I’m delighted to be working with Littlewoods. The role is a perfect match, enabling me to select and wear my favourite styles, as well as share my ideas on how to carry off the season's new trends." Do you think that Coleen is a good match for Littlewoods?
As the designer world focuses on Autumn/Winter collections we almost forget about the season which is now on our doorstep! High Street stores are bringing our attention back to Spring, including catalogue/online store Littlewoods. They are continuing their collaboration with style divas Trinny and Susannah who today launched their Spring/Summer range at Claridges, London. The collection claims to cater for every body type.
This is the pair's third collection for the store, if you go to their website you can find out your exact body type and then the clothing suggestions for you. It's just like being on their TV show but without the nation watching you!