Etam showed off their Spring '11 lingerie collection last night in Paris with a star packed show at the Grand Palais. Kate Moss sat in the front row along with Alexa Chung, Natalia Vodianova and Stefano Pilati whilst The Kills performed as part of the show. The Gossip, Janelle Monae and Karen Elson were also on the bill. The catwalk show included lingerie and swimwear all teamed with killer heels Read more
Following the success of a collaboration with Natalia Vodianova, Etam have recruited another model designer. Eva Herzigova unveiled her womenswear line for Etam in Paris which is primarily targeted at 40-something women. Eva told WWD, “It has been totally hands-on, no one telling me what to do and designing whatever crossed my mind. Having done my own clothes from when I was young in the Czech Read more
Supermodel and mum Natalia Vodianova has been busy this week promoting her range for Etam. The Russian beauty has collaborated with the European High Street store to create a diffusion line of lingerie and sleepwear. Last month I shared the ad campaign with you, which stars Natalia posing in key pieces. Last night, she traveled to Paris to present her pieces, which include slinky nightwear and Read more
Russian beauty Natalia Vodianova surprised us all last month as she revealed her link with high street store Etam. Now, with a new hairstyle, she prepares to launch a lingerie and swimwear line with the brand and she'll also be posing seductively in the ad campaign. Natalia Pour Etam will launch in April and as these images prove, it's very girly. She explained, "What I realised when designing Read more
