Denim

Yesterday in London, Sarah Harding enjoyed the sunshine in a denim playsuit which she teamed with a white lace vest and Underground Suede and Neon Wedge Creepers (£87) plus white Ray Ban Original Wayfarers (£120). The Girls Aloud star bared her legs thanks to the hot weather, while earlier this Summer Tulisa Contostavlos and Jameela Jamil showed how to rock the trend when the days are on the cool side by wearing boots or tights. Not to be confused with dungarees, a denim playsuit is a fun way to update your favourite material for the warmer months. Shop my picks below and tell me which is your favourite!

I'm so excited at the news that denim boutique owner Donna Ida Thornton is set to launch her own high-waisted denim label in Spring 2013. IDA by Donna Ida will celebrate the 'iconic woman' silhouette with a range of true-waisted and tailored jeans plus classic co-ordinates. We can expect British elegance teamed with a contemporary aesthetic in the collection of 20 pieces from Donna, who launched her first multi-brand denim boutique in 2006 in Chelsea and went on to open three more boutiques in Westfield London, Belgravia and Guildford. She said:

"IDA was born from a need to satisfy an increasing customer demand towards high-waisted fashion styles. I am constantly reaching for high-waisted styles within my own denim wardrobe but find I am limited from a fashion point of view. High-waisted is chic, stylish, and comfortable to wear and creates a beautiful silhouette. For me this is the modern yet timeless way to wear denim."

IDA by Donna Ida will launch to the wholesale market from August 2012 and will then be stocked in Donna Ida boutiques from Spring 2013, with jeans prices ranging from £150-£170.

I've just learnt that after six years, denimwear J Brand is branching out to launch a 140-unit sportswear line come Spring. It will be showcased beside Helmut Lang, Rag & Bone, Isabel Marant, and Carven costing between £120-£920. According to J Brand CEO Jeff Rudes, "The initiative we set out from the very beginning was to build a fashion brand. We don’t want to put ourselves out there as just a jean brand."

Lily Aldridge is the face of the new ads, which contain an exciting array of velvet jeans, blazers, leather jackets, sweats and silky shirts. This aim for an easy yet stylish wardrobe was created by new design director Donald Oliver, who hails with a hefty denim background from DKNY, Vera Wang, Gap, and Calvin Klein.

J Brand is definitely one of my favourite denim brands. It's seen me through pregnancy, skinny days, fat days, and, even, this new colour trend that has me donning emerald green jeans, so this news is highly anticipated albeit a bit frightening to my wallet. I wonder which pieces the Duchess of Cambridge will be picking out, as she's also a huge J Brand fan. You can expect even more in 2013, too, with ideas about a footwear and menswear range in the pipeline.