A couple of months ago we heard that Alexa Chung was going to be re-instated as the face of Italian footwear brand Superga since her last stint with brand (as the star of their 100th anniversary collection) was such a success. However, the British beauty is taking her role as model two steps further. Not only did she direct the stylish laid-back shoot for the Summer 2012 ad campaign, but she has also become the Creative Director for the label.

She decided to feature the 2750 style sneakers in the adverts that were shot in Miami alongside photographer Guy Aroch. Using an old-fashioned car, her own clothes and the beach background as her props, apparently her only direction from the brand was to "Go create." With TV presenter, fashion icon, Madewell collaborator/designer and model statuses under her belt, perhaps her role as creative director will lead into even more fashionable possiblilites. I for one, am excited to wait and see what's next from Alexa — how about you?