Less than a week to go until Gareth Pugh's menswear fashion week debut and more good news. Gareth will guest edit Time Out during London Fashion Week and also appear on the cover alongside Daphne Guinness.
Both will pose in items from Pugh's Spring collection which debuted at Paris Fashion Week in September.
It's been a great year for Pugh, who seems to be expanding his empire despite the global economic problems. However Pugh, like Mary Quant, thinks that this is a good time for creativity. "Before, it was just making a dollar and shipping out tons of mass-produced clothes. If someone wants to justify spending £1,000 on a jacket now, they'll want something a bit different rather than just plain cashmere."
Beyonce became a fan of Pugh's designs this year wearing two of his pieces to the MTV Europe Awards and also featuring items in her Diva video.
Pugh's menswear show takes place in Paris next Sunday, but he confesses that the collection isn't quite ready yet. "The vast majority won't be ready until the day before. I know what I want and what I've designed, now it's just a case of whether other people can deliver. My worst-case scenario at the moment is that the delivery van which is coming through the mountains will go off the edge of a cliff." Eek!
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