Forget endless ruffles, pin-tucking and hand-stitching – British designer and master of couture, John Galliano, has admitted that it actually takes longer to create a signature fragrance, than a couture creation.

He tells WWD: "We had about 360 tests — more than for a couture collection...we were trying to capture the essence of the Galliano girl."

Galliano, who is also the couturier at Christian Dior, is known for his wildly romantic, often fairytale-esque designs, and wanted to translate this mood to fragrance.

Influences for Galliano's inaugural fragrance include, the artist Baldini, the paint and powder atmosphere backstage at fashion shows, childhood memories of freshly ironed shirts and Galliano's signature, frothy dresses.

The beautiful bottles themselves, are inspired by his love of collage, WWD reports. While the outer packaging resembles a piece of romantic fiction, though perhaps more Flaubert than Mills & Boon.

The fragrance will be launched at the end of September in the UK. Until then, I guess I'll just have to console myself with a purple leather suit, from Dior's Autumn/winter collection. Well, I do like the smell of leather...

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