Who would have thought, two years ago, that a man who has made his name in fashion with quirky t-shirts would now be showing his fourth collection to London Fashion Week? It's quite impressive and despite his critics suggesting he was initially a one-trick pony (which amusingly was the title of his first catwalk show), Holland has managed to tap in to key trends each season which are regularly spotted on his celebrity fans.

This season the front row was like a who's who of the London party scene including Alexa Chung, Kimberly Stewart and Alice Dellal. Obviously his best friend and muse Agyness Deyn appeared on the catwalk showcasing his latest designs.

This season House of Holland was '90s crazy with plenty of flower power, polka dots and stone washed denim (part of his collaboration with Levi's). Cheeky dresses with sexual undertones were sent down the catwalk combining sheer and carefully placed dots.

Holland is aware that as Beverly Hills 90210 returns to our screens we all go crazy for '90s nostalgia, not simply for that show but also for Blossom and Clarissa Explains It All. Therefore think big sheer floral shirts and jackets. There were also a few seemingly innocent yet quite naughty ensembles as Holland got a bit Gaultier on us.


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