The news of Becca's imminent liquidation follows closely on the heels of the closure of Jemma Kidd. While it’s impossible to know what went wrong, both brands failed to live up to their game in the face of very stiff competition. Becca came into the beauty market like lions with natural, flattering, suit-all looks that anyone could wear. At the time, it was a pared-back, elegant range with no gimmicks – exactly what the UK was looking for. Read more about it here!