Donatella Versace

This morning, Gianni Versace Spa made an announcement about the repositioning of their "young heart, soul and spirit of Versace brand", Versus. The idea is there will be more of a digital media approach to advertising and many future capsule collaborations with up and coming designers and stylists. Christopher Kane, who was the main collaborator with Versus, will be replaced by new talent. Additionally, the new designs won't be showcased only at fashion week, but on a more regular basis throughout all seasons. In a press release, Donatella Versace said,

"This is a very exciting development for Versus, and I’m thrilled to be engaged in such a major shake-up of the fashion world’s rules. I want to thank Christopher for his contribution to Versus over 6 seasons, during which I have been able to appreciate his extraordinary talent. Working with young talented people, and see them grow and develop as I have seen Christopher do over these years, is one of the most rewarding parts of my work. I wish him all the best for the development of his own line. He will always have my total support."

Are you excited to see what's next for Versus?

Tonight, Donatella Versace will host a runway show for her highly anticipated Versace for H&M collection — check out the complete collection here — in NYC. True to Versace form, we don't expect anything less than amazing with a guest list that includes Jessica Alba, Selma Blair, Chace Crawford, Chloe Moretz, and Uma Thurman to name a few. Additionally, Prince and Nicki Minaj are also set to perform during show. But apparently, the collaboration almost didn't happen. Donatella turned down H&M's offer when they initially approached her two years ago. "I wanted to work to stabilize the main collection everywhere in the world,” said Versace. “We were strong in most places, but other places we had to work.” The designer also mentioned that she would like to dress Kristen Stewart, Carey Mulligan, and Elizabeth Olsen. We'll be at tonight's show, reporting all the news from the red carpet, so be sure to follow us on Twitter! For now, check out a few more juicy quotes from Donatella's interview with WWD below.

• On singing on a soundtrack for the upcoming runway show: “It’s the funniest thing, because I can’t sing. I’m going to say, ‘Nicki and Prince, you’re time is over. It’s all about me!’”
• On Lady Gaga and Nicki Minaj: “Of course, I love Lady Gaga and Nicki Minaj. They’re not afraid to dare. It’s been awhile since someone went out there and didn’t listen too much to the marketing people. You still have to listen to them but not 100 percent.”

  
  Source: Donatella Versace Dishes on Celebrities She Wants to Dress, Why She Initially Turned Down H&M, and More

Last night, Donatella Versace hosted a star-studded party in London to launch a fund to help raise money for the new Central Saint Martins campus in Kings Cross. Alexa Chung attended in a white dress, carrying her familiar Mulberry Roxanne bag, and sat laughing with pals Daisy Lowe and Poppy Delevigne later in the evening. Mad Men's January Jones looked gorgeous with her hair up, in a chic black dress, and posed with Dominic Cooper who looked dashing in his suit. Noisettes' Shingai Shoniwa changed as she and Daisy wore the same dress!

To see more photos of all the guests, including Shingai, Dominic, Daisy and Pixie Lott, just read more

Kate Moss was surrounded by famous friends at the private view of Mario Testino's Kate Who? exhibition at Phillips de Pury & Company in London last night. The model cuddled up to Mario and Jamie Hince, and chatted with guests like Donatella Versace and Graham Norton. Pregnant Stella McCartney was accompanied by her hubby, Alasdhair, while Gwyneth Paltrow posed solo following her night out with Beyonce at Wireless the day before. The photos being shown were taken in 1996, and have been blown up to real life size for display.

To see more pictures of Kate and the fashionable crowd, just read more