Behind the Seams: Jimmy Choo for H&M Party in LA
With only a few weeks to go until the worldwide launch of Jimmy Choo for H&M, Tamara Mellon threw a party in West Hollywood to show off some of the key pieces. She gained celebrity support from stars like Paris and Nicky Hilton, Whitney Port and Hayden Panettiere. Click through to see photos from the red carpet and the presentation.
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The must-have shoe brand Jimmy Choo is venturing into unchartered territory. They are releasing a trainer. They will join other luxury marquees such as Christian Louboutin and Rick Owens who’ve diversified into this market. Those brands, like Jimmy Choo have focused on ‘high-top’ trainers. Sebastian Manes, the director of accessories at Selfridges, has just returned from a buying trip to Milan: “where every designer is now in on the high-top act. These trainers are a backlash against shoes being so high — they are about being comfortable and cool at the same time.”
1http://www.jimmychoosale.net
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