Over the last 12 months it seems we have fallen out of love with the it-bag. For many seasons people have been fighting of that must have tote but now fickle fashion folk move on to the it-scarf.
Longchamp are poking fun at the handbag craze with the “Ceci est un IT Bag" ('this is an it bag' in French). It's currently available online for $490 (about £320).
What do you think of the cheeky accessory?
Anna Sui
Promod
Felina
I wouldn't buy it but it's cute. The other questions is how many people would know what it means, and what it's poking fun at?
1I like it, I think the message is cute, like the 'i'm not a plastic bag' thing, in a less yummy mummy way, but £320 to poke fun at the it bag? A little ironic I think!
2I'm obsessed with Longchamp so whatever they come out with can do no wrong in my eyes.
3Fantastic idea and it looks neat, too.
4It's no Magritte pipe, that's for sure!
5Love, but can't find it anywhere on the Longchamp website. Anyone had better luck? If so, can you paste the link here? Thanks!
6I kind of love this type of self-aware message. Didn't Marc Jacobs do a bag that just said "It" on the side?
7I like the message, but I find the bag boring. it's kind of cute, just not enough umff for me...
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