Over the last 12 months it seems we have fallen out of love with the it-bag. For many seasons people have been fighting of that must have tote but now fickle fashion folk move on to the it-scarf.

Longchamp are poking fun at the handbag craze with the “Ceci est un IT Bag" ('this is an it bag' in French). It's currently available online for $490 (about £320).

What do you think of the cheeky accessory?