As far as cult beauty buys go Benefit's Badgal Lash mascara, (£14.50), has long been a contender for the prize for the best mascara out there. If you want big, bad lashes in the darkest coal black this is your girl. Now in the wake of the coloured mascara trend, they've launched a version in deep plum. Frankly I couldn't have been more exited if David Beckham himself had delivered it to my door.

Badgal Plum, (£14.50), has the same fat brush and voluminous formula as the original. The rich plum colour looks luxurious against blue, green and grey eyes. However, if you have brown eyes be warned that the colour really doesn't stand out much. It's ideal if you have fair skin and blonde, pale brown or red hair as the dark plum shade looks interesting but not too wild to wear to the office. Despite the deep colour it's actually quite subtle once you apply it and is rather like wearing a dark brown mascara, but of course much more this season.

Personally, I'm a black mascara addict and didn't feel like the plum colour gave my eyes as much stand-out power as the original Badgal. Having said that the blonde Femme Fatale looked amazing in this colour, and so long as your features aren't too dark it's a great alternative to navy blue if you want to show off your catwalk credentials.