After those pics of Sophie Ellis-Bextor filming the new Rimmel ads, speculations about her replacing Kate Moss were rife. But now Rimmel have officially announced that Sophie and Lily Cole will be joining Kate as the new faces of the iconic British brand.

Sophie says "I have always had a passion for make-up ever since I was a little girl and I am very attached to Rimmel as it was my first make up brand." Lily is similarly gushing, adding "Their products are young, glamorous & fun, and have been a British staple of my makeup bag all my life."
The official line is that Sophie and Lily will appear in a number of campaigns during 2008, while Kate will continue to feature in her own Rimmel London advertising.
But which of the girls do you think best fits the brand?
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I think they all work really well for the brand as they are all so different looking, but equally British looking in their styles. Bexter can do no wrong in my eyes at the moment and is defo my AW hair crush!
1As much as I disagree with some of Kate Moss' actions in her personal life, to me she alone will always be Rimmel.
2I can't help but love SE Bextor.
3Kate is Rimmel, to me.
4Sophie Ellis Bextor
5Sophie EB, I've always think he looks gorge, and she does have striking features, i agree with lArgent, i think they are all very British in style but Sophie tops them i think...
6thought, she looks*
7I agree with fashion4ward... Kate is Rimmel. Lily Cole is scary looking to me.
8Moss.
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